Set up a shop
Cilogi guides let you offer visitors purchases directly relevant to the exhibit being viewed. The items being sold (Stock Keeping Units or skus) are what forms the embedded shop.
The built-in shop uses Amazon for Fulfilment -- storage, delivery, returns and payments. Using Amazon you can sell items, however small your collection, and whatever your staffing levels.
If you already have a shop and wish to integrate it then we're happy to discuss alternatives. Be aware that a major reason for using Amazon is that it simplifies the buying experience for visitors who don't need to input credit card details or a delivery address.
It is possible to integrate the embedded store with a physical store by showing visitors what items are available and allowing them to add items they'd like to the cart before physically visiting your shop.
In order to set up a default Amazon shop go to the Dashboard and load your guide. Click the Shop menu item on the left panel. You will see
Now, if you press the New button you get the _Add SKU page.
When working through Amazon the simplest approach is to insert the Amazon ASIN (or 10 digit ISBN for books) to the SKU field and press the Load from Amazon button which will lookup the information about the SKU from the Amazon web site. We have done this for a guide to Glasgow's botanic gardens.
Note that, in this case there is no description. Even if there is a description its often advisable to change it in order to provide a closer link to the item which is being viewed. The more immediate the connection the more likely a purchase.
Once you have amended the description hitting the Save button saves the SKU, and you return to the Shop page
Link the shop to an item
We wish to link this book to one or more pages in the guide. The book we've just seen is appropriate, perhaps, for the Kibble Palace page.
To add the link press the Pages button in the left menu, and then select the page you want. In the Tags field add
sku:1908931515 as a tag. This informs the publishing system that this page is linked to the given sku.
You can link more than one page to a particular item. In some cases you may wish to link a sku to multiple pages. Perhaps you have a book on Begonias which you'd like to link to each Begonia in the collection. You can do this via tags. If a sku has tag
tag set then this sku will be set on any page with tag
tag, as long as the page doesn't have an existing sku.
Be careful with the use of tags to assign skus to pages. It is important that the sku have a defined relationship to the page for the shop to be maximally effective.
In the next tutorial we look at creating links inside pages for cross-referencing.